Amazon opens first ever physical bookstore in Seattle, where every cover is on display

Twenty years after selling books online, Amazon is opening the doors to its own brick-and-mortar bookstore.

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Amazon Books, which opened Tuesday in Seattle's University Village, is being dubbed a 'physical extension' of the largest online retailer in the country.

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But don't except the shop to be a place where you can pick up your newest Amazon.com purchase.

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Instead the company is using the data it's generated from the website, such as ratings, pre-orders and sales, to combine 'the benefits of offline and online book shopping', vice president Jennifer Cast said in a statement.

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Customers at Amazon Books will notice one major difference the minute they first walk into the store.

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Each of the 5,000 to 6,000 titles are displayed with 'face-out', meaning you are presented with the cover instead of the book's spine.

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Cast said the company wanted to put each author's work on display.

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'We realized that we felt sorry for the books that were spine out,' she told The Seattle Times.

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And below each book will be something different too: a card that contains a review or rating from a customer on the site.

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