SOMEONE forgot to tell Kathie Lee Gifford and her “Today” co-host Hoda Kotb that it was a cash bar at the premiere of “Shrek: The Musical.” The free booze came later at the Plaza Hotel party. At intermission, Hoda left the bar at the Broadway Theatre with two glasses of champagne. When the bartender asked her to pay up, a member of her entourage shouted, “But she’s a celebrity!” Hoda went back and paid the $16. The audience loved the show’s pop-culture references. Christopher Sieber, who plays Napoleonic Lord Farquaad on his knees, noted in his bio that he’s never been on “Law & Order.” When Sieber made his entrance on horseback, he bellowed, “Whoa, Katzenberg,” to the delight of the crowd, which included DreamWorks Animation CEO Jeffrey Katzenberg. Also on hand: Ben Stiller and wife Christine Taylor, America Ferrera, Phylicia Rashad and Mario Cantone.

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